This course emphasizes the importance of strong analytics which leads the management to identify present trends & unique opportunities for enabling the organization to engage in product Offerings with their consumer base. Also this introduces the prospective students to the emerging nature of competition and the critical capabilities that organizations need to build and thrive in this environment. Innovation is increasingly being driven by digitization, network connectivity and globalization. These developments are transforming how the firm creates value in its sector. Organizations are merging & collaborating in new ways and with customers and business partners across global networks. The scope of this course clearly explains the effective strategies to be deployed in leveraging the benefits on account of continuous innovations.