The course in Brand Management will teach on how to use marketplace data to make business decisions. In business, brand management is the analysis and planning on how that brand is perceived in the market. Brand management is a series of techniques used to increase the perceived value of a product or service. Effective brand management builds loyal customers through positive brand association and has a positive effect on bottom line. Brand management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over a period of time. Effective brand management enables the price of products to go up and builds loyal customers through positive brand associations and images.