The course in Market research deal with the process of assessing the viability of a new product or service through research conducted directly with the consumer. This practice allows an organization to identify the target market and record opinions and other input from consumers regarding interest in the product. Market research provides relevant data to help and solve marketing challenges that a business will most likely face in its business planning process. This process includes collecting valuable information to find out whether there is a market for an organization’s proposed product or service.